Monthly Archives: January 2012

A Sure Fire Way To Not Power Up Your Sales

Posted on January 31, 2012 by

How often do we see this? To be fair to the local wholesaler, it’s pretty clear the either a store employee or the local battery sales rep sabotaged the bridal section of the magazine department. How often does this happen? … Continue reading →

Posted in Marketing Fail | Tagged , , , , | 1 Comment

The Final Chart on Magazine Publishing in 2011: Once More, With Feeling

Posted on January 24, 2012 by

Magazine Consulting 2011

So, was it like this for you?

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The Backwoodsman Magazine: A Tale of Single Copy Success

Posted on January 20, 2012 by

Editor’s Note: An earlier draft of this post incorrectly stated that the single copy sales of The Backswoodsman had climbed from below 40,000 copies to 150,000 copies. The post should have stated that the distribution of the magazine had climbed from … Continue reading →

Posted in Covers That Work, Magazines | Tagged , , , , , | 4 Comments

Newsstand Reality vs. Publishing Design

Posted on January 13, 2012 by

Two very fun things turned up in this week’s hard slog through the marshlands of galley preparation and budgeting: My recently ordered “Cover Junkie” arrived via FedEx, and the good folks at MagNet released an e-blast listing the top performing covers … Continue reading →

Posted in Covers, Covers That Work, Magazines | Tagged , , , , | 4 Comments