Monthly Archives: April 2012

Things Placed in Front of The Magazine Rack: Part 6 of…

Posted on April 19, 2012 by

No, I haven’t run out of things to write about. There is so much to discuss about the single copy business. Over the past few weeks I’ve received some some remarkably good material from correspondents around the country. It is … Continue reading →

Posted in Corporate Wisdom, Debates, Magazines, Marketing Fail | Tagged , , , , | 1 Comment

Titanic, The Magazine

Posted on April 16, 2012 by

Editor’s Note: Please scroll down to see a copy of the May/June cover of Archaeology Magazine. This issue features a first hand account from archaeologist James Delgado who has dived down to the wreck and discusses the changes in the … Continue reading →

Posted in Covers That Work, Magazines, Stories | Tagged , , , , , , , , , | Leave a comment

Things Placed in Front of The Magazine Rack: Part 5 of…

Posted on April 9, 2012 by

Over the years, check out space has gone from being the exclusive domain of the larger mainstream magazine publishers to space shared with soft drinks, candy and DVDs. As this blog has pointed out, we sometimes even share space with … Continue reading →

Posted in Corporate Wisdom, Magazines, Marketing Fail | Tagged , , , , | 1 Comment

Things Placed in Front Of The Magazine Rack: Part 4 of…

Posted on April 4, 2012 by

For those of you who are paying attention, the correct title for this post should actually be “Things Placed in the Book A Zine Pocket”. But let’s not quibble. This submission is from Mark White, the head of Specialty Marketing … Continue reading →

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