Monthly Archives: May 2012

Dear Time Magazine: Seriously?

Posted on May 14, 2012 by

Dear Time Magazine: If you’re wondering why I don’t pick on Newsweek, here’s the reason. It’s hard to take them seriously anymore (Especially after the Princess Di cover). You, on the other hand, have a long and distinguished record. You … Continue reading →

Posted in Covers, Debates, Magazines | Tagged , , , , | 5 Comments

Social Power, Personal Power, and Seventeen Magazine

Posted on May 8, 2012 by

The final outcome of this story will tell us if the editors of Seventeen Magazine listened to their readers. But the beginning of the story really tells the tale of what the future of reader influence and input could look like … Continue reading →

Posted in Debates, Magazines | Tagged , , , | 1 Comment

Is our DNA Keeping the Newsstand Industry From Making a Sale?

Posted on May 3, 2012 by

A longtime friend and colleague has often said that “ Single copy sales is a very simple, practical, complicated, business.” He’s right. The goal is simple. Sell stuff. It’s the selling of the stuff (magazines), however, that is often complicated. … Continue reading →

Posted in Corporate Wisdom, Magazines, Marketing Fail, Stories | Tagged , , , | 1 Comment