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Daily Archives: May 3, 2012
Is our DNA Keeping the Newsstand Industry From Making a Sale?
A longtime friend and colleague has often said that “ Single copy sales is a very simple, practical, complicated, business.” He’s right. The goal is simple. Sell stuff. It’s the selling of the stuff (magazines), however, that is often complicated. … Continue reading →
Posted in Corporate Wisdom, Magazines, Marketing Fail, Stories
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Tagged Magazines, Newsstand, Newsstand Sales, Publishing
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