Daily Archives: May 3, 2012

Is our DNA Keeping the Newsstand Industry From Making a Sale?

A longtime friend and colleague has often said that “ Single copy sales is a very simple, practical, complicated, business.” He’s right. The goal is simple. Sell stuff. It’s the selling of the stuff (magazines), however, that is often complicated. … Continue reading

Posted in Corporate Wisdom, Magazines, Marketing Fail, Stories | Tagged , , , | 2 Comments