Category Archives: Gurus

Why Esquire Magazine Gets It

Posted on January 26, 2011 by

The February issue of Esquire Magazine does not look very different from past editions of the title. It’s glossy, full of editorial that’s designed to help their audience of young urban men be hip and trendy. It’s chock full of … Continue reading →

Posted in Covers, Covers That Work, Debates, Gurus | 4 Comments

Ben Bova Was Almost Right

Posted on December 20, 2010 by

In an earlier post, I mentioned that my days of nearly endless business travel afforded me the opportunity to read a lot of books. As a child who grew up in the magazine and book distribution business, I was used … Continue reading →

Posted in Gurus, Stories | Tagged | 2 Comments

Lost Sales Opportunities – The Siloing of Marketing

Posted on June 23, 2010 by

Several years ago, I sat in on a presentation made by the CEO of  a publishing company. After a few minutes of talking,  it was clear that he had recently spent time on a long plane ride and was exposed … Continue reading →

Posted in Corporate Wisdom, Gurus, Magazines, Stories | Tagged | 4 Comments

Husni Vs. Sacks: Who’s right? Who wins? Does it matter?

Posted on June 15, 2010 by

Dr. Samir Husni aka Mr. Magazine,  ( mrmagazine.wordpress.com ) has developed a well deserved reputation as a defender of the printed magazine. He loves them, collects them, teaches about them to college students. And in the era of digitized content, … Continue reading →

Posted in Debates, Gurus | 2 Comments