Category Archives: Marketing Fail

Things Placed In Front Of The Magazine Rack: The Clerk Edition

So how does this deal sound? You’ll get a generous discount. We’ll give you Scan Based Trading so you don’t have any inventory to concern your accountants. We’ll pay you a Retail Display Allowance. Heck, we’ll make it “Advanced RDA”. … Continue reading

Posted in Gurus, Magazines, Marketing Fail | Tagged , , | 3 Comments

Edit Thyself! Some Advice for Kelly Blazek from a Former First Grade Teacher

The very first research paper I ever wrote was in seventh grade for Mr. Mackler’s Social Studies class.  We were studying colonial America and I chose to write about the lost colony of Roanoke Island. I sweated for a long … Continue reading

Posted in Corporate Wisdom, Marketing Fail | Tagged , , , , , | 2 Comments

Is A Transformation Coming, Or Is Our Bow Underwater?

Those of us who worked on the front lines of newsstand distribution in the mid 1990′s made a few assumptions when rapid consolidation hit the business. One was that the ID wholesalers who remained in the business were there because they … Continue reading

Posted in Debates, Magazines, Marketing Fail | Tagged , , | 3 Comments

Things Placed In Front Of The Magazine Rack: Requiem For A Chain

When I arrived in Chicago in the early 1980′s, national chains A&P and Kroger had tried unsuccessfully to penetrate the supermarket arena and been rebuffed by local favorites Dominick’s and Jewel. It wasn’t until the 1990′s when retailers began to … Continue reading

Posted in Marketing Fail, Stories | Tagged , , , , | 1 Comment