Category Archives: Meetings

How Bad Is It, Really? The Promise and Possibilities for Regional Magazines.

Posted on September 13, 2011 by

It is pretty apparent that the nation is still deep in the grips of a recession. Visits by consumers to retail stores are down and that means that the opportunity to make a sale is down. Now that the magazine … Continue reading →

Posted in Corporate Wisdom, Magazines, Meetings | Tagged , , , , , | 2 Comments

Today’s “Buck Up” Talk. Firefly vs. Snoopy

Posted on January 4, 2011 by

We’re in the middle of proposing a new “spin off” launch this week and of course, the big concern on the marketing, circulation and numbers side is: “What will happen to Borders in the near future?” For a project of this … Continue reading →

Posted in Debates, Meetings | 6 Comments

Old Times, New Times, and Digital Times

Posted on July 2, 2010 by

Several years ago, I stopped attending the annual MPA Retail Convention. For the amusement of my friends in the industry, my rap about it went something like this: “If I go this year, I’ll kill my career. Every time I … Continue reading →

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