Category Archives: Stories

Is our DNA Keeping the Newsstand Industry From Making a Sale?

Posted on May 3, 2012 by

A longtime friend and colleague has often said that “ Single copy sales is a very simple, practical, complicated, business.” He’s right. The goal is simple. Sell stuff. It’s the selling of the stuff (magazines), however, that is often complicated. … Continue reading →

Posted in Corporate Wisdom, Magazines, Marketing Fail, Stories | Tagged , , , | 1 Comment

Titanic, The Magazine

Posted on April 16, 2012 by

Editor’s Note: Please scroll down to see a copy of the May/June cover of Archaeology Magazine. This issue features a first hand account from archaeologist James Delgado who has dived down to the wreck and discusses the changes in the … Continue reading →

Posted in Covers That Work, Magazines, Stories | Tagged , , , , , , , , , | Leave a comment

Mayans and Texans and RDA Consultants….

Posted on April 2, 2012 by

It is possible that once upon a time in the not too distant past, selling magazines from the newsstand was an easy thing. Maybe once upon a time in the world, everything was shiny, new, clean, smooth running. Maybe all … Continue reading →

Posted in Magazines, Stories | Tagged , , , , , | 3 Comments

“TMB” (Temporary Magazine Blindness) Considered Untreatable By the CDC

Posted on March 22, 2012 by

News from the present: By Felix Chartae Magazine doctors on staff at the federal Centers for Disease Control in Atlanta, GA have determined that the common disease known as “TMB” or Temporary Magazine Blindness has neither a known cause nor … Continue reading →

Posted in Corporate Wisdom, Marketing Fail, Stories | Tagged , , , , , | 4 Comments