Tag Archives: Magazines

Things Placed In Front Of The Magazine Rack: The Clerk Edition

So how does this deal sound? You’ll get a generous discount. We’ll give you Scan Based Trading so you don’t have any inventory to concern your accountants. We’ll pay you a Retail Display Allowance. Heck, we’ll make it “Advanced RDA”. … Continue reading

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Is A Transformation Coming, Or Is Our Bow Underwater?

Those of us who worked on the front lines of newsstand distribution in the mid 1990′s made a few assumptions when rapid consolidation hit the business. One was that the ID wholesalers who remained in the business were there because they … Continue reading

Posted in Debates, Magazines, Marketing Fail | Tagged , , | 3 Comments

A Bounty of Book A Zines

We’ve seen numerous reports of the remarkable growth of the Book A Zine category since the beginning of this no longer new decade. Most of the reports marvel at the tremendous elasticity of the category, the unit sales growth and the wide variety of titles that publishers are … Continue reading

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Things Placed In Front Of The Magazine Rack: Requiem For A Chain

When I arrived in Chicago in the early 1980′s, national chains A&P and Kroger had tried unsuccessfully to penetrate the supermarket arena and been rebuffed by local favorites Dominick’s and Jewel. It wasn’t until the 1990′s when retailers began to … Continue reading

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