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Tag Archives: Publishing
Why Does What Works, Work?
While the phrase “Disruptive Technology” has been with us since the late 1990′s, I didn’t seriously think about it until I began my adventure with Twitter several years ago. All of a sudden, my morning “In the office not traveling” routine … Continue reading
Posted in Conventional Wisdom? Hah!, Debates
Tagged Digital Books, Disruptive Technology, Harvard Business Review, IBM, IBM 5151, Magazines, Publishing
1 Comment
The Long Tail of Borders Books
The past two months have been a long hard slog of budgeting, reporting, meeting, writing, re-writing, making calls, taking calls and yes, believe it or not, here we are well into the 21st century, making copies. What’s it all been … Continue reading
Posted in Corporate Wisdom, Magazines
Tagged digital magazines, Magazines, Newsstand Sales, Print Magazines, Publishing
1 Comment
Things Placed In Front of The Magazine Rack Part 7 0f…The Fully Charged Edition
This just in from our US News and World Report correspondent, Mark White, V.P. of Specialty Marketing. I’ll let his words describe what he found: The good news is that our new Secrets of the Civil War got placement by … Continue reading
Posted in Magazines, Marketing Fail
Tagged Magazines, Newsstands, Print, Publishing, Retailers, Single Copy Sales, supermarkets
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