Tag Archives: supermarkets

Things Placed In Front Of The Magazine Rack: Requiem For A Chain

When I arrived in Chicago in the early 1980′s, national chains A&P and Kroger had tried unsuccessfully to penetrate the supermarket arena and been rebuffed by local favorites Dominick’s and Jewel. It wasn’t until the 1990′s when retailers began to … Continue reading

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Things Placed In Front of The Magazine Rack: The Thanksgiving Turkey Edition

It’s the weekend before Thanksgiving. One of the busiest weeks in the supermarket world. In the magazine business, it’s the run up to the very busy Christmas season. Customers are in and out of the stores picking up all of … Continue reading

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Things Placed In Front of The Magazine Rack Part 7 0f…The Fully Charged Edition

This just in from our US News and World Report correspondent, Mark White, V.P. of Specialty Marketing. I’ll let his words describe what he found: The good news is that our new Secrets of the Civil War got placement by … Continue reading

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Things Placed in Front of The Magazine Rack: Part 5 of…

Over the years, check out space has gone from being the exclusive domain of the larger mainstream magazine publishers to space shared with soft drinks, candy and DVDs. As this blog has pointed out, we sometimes even share space with … Continue reading

Posted in Corporate Wisdom, Magazines, Marketing Fail | Tagged , , , , | 1 Comment