by Felix Chartae March 2, 2011
Eagle, CO: A Rocky Mountain based magazine publisher announced today that they were surprised to discover they still published print magazines.
“We’re baffled as to how this could have happened,” said Peter Westleigh, President of Outside the Groove Media, an Eagle based publisher of three extreme sports magazines. “I thought we weren’t going to do all that stuff anymore. I thought I fired all those guys back in 2009!”
“This absolutely sucks,” opined Ed Markham, editor in chief of Rock! magazine, one of Outside the Groove’s publications that covers the sport of rock climbing. “Print sucks,” he declared. “I don’t want to be the editor of a print magazine. No one reads that crap anymore. I don’t want to share my work with middlemen. I can market it all myself!”
MagNet, a company that provides magazine publishers with single copy sales records estimated that Rock! magazine sold 600,000 copies in 2010 generating $2.9 million dollars in sales in the retailers who carried the publication. Sales of all three Outside the Groove Media titles were estimated at $4.85 million dollars.
The three publications have an estimated 300,000 renewing print subscribers.
While not a large publisher, by any measurement, industry veterans were quick to point out that Outside the Groove is important within their category.
“Yeah, well that just sucks,” replied Markham upon hearing the data.
“I’m really shocked,” said a shaken Westleigh, “Hey, didn’t I fire all you guys two years ago?”
Wendy Ashburnham, the Circulation Director of Outside the Groove Media, notes that she never received a memo or directive from Human Resources telling her she or anyone else on her team was fired. According to Ashburnham, “We’re still here. We’re still bringing in revenue and promoting the corporate brand like always.”
“Of course we’ve adapted to a lot of the new technology and that’s been a fun challenge. But,” she said, getting up to close the door to her office, “ We’re still here. For now. Although,” she said lowering her voice to a whisper, “I’m kind of wondering, why you had to go and point it out to him.”
Him, of course, was the President of the company.
“Well, this just changes everything,” said a visibly concerned Westleigh. “I don’t know how, but I’m going to have to go and think about this.”
When asked how a new corporate direction that recognized print as part of it’s revenue stream would impact him, Editor Markham replied, “It sucks. Print is dead. Get over it. Go to your local Borders. Oh wait, you can’t, can you. Hah! See? Print is freakin’ dead. Oh damnit! Flippin’ Wi-Fi is down! This tablet sucks!”
Outside the Groove Media announced late today that they were launching three new Book A Zines in the second half of 2011.
“I like revenue,” said Peter Westleigh, President.