Things Placed In Front of The Magazine Rack: The Mountain State Edition

This just in from a correspondent who was passing through the “Mountain State” of West Virginia:

Do brides to be really need reading glasses?
Do brides to be really need reading glasses?

I’ve wondered for years if retailers really sell any of the reading glasses  they tack onto mainline racks. Presumably they do because otherwise, why would they continue the practice? But often the placement seems to lack much sense. I often find them placed near women’s service magazines, or as this correspondent discovered, in front of bridal magazines.

You would think that particular portion of the mainline magazine audience would be too young for reading glasses.

One would think.

Cross merchandising off of the mainline magazine rack, or on or near check out racks is not a bad idea. But the obstruction of product or the sloppy tacking on of hangers and extra merchandising racks is, well,  just plain sloppy.

Keep sending your discoveries! It’s a busy world out there.

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One Reply to “Things Placed In Front of The Magazine Rack: The Mountain State Edition”

  1. I’ve wondered for years if retailers really sell any of the reading glasses they tack onto mainline racks. Presumably they do because otherwise, why would they continue the practice? But often the placement seems to lack much sense. I often find them placed near women’s service magazines, or as this correspondent discovered, in front of bridal magazines.

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