It is hard to believe that we are already well into the fourth quarter of this incredible indescribable year. As we approached the end of the summer, I put out what I thought were the top ten contenders to date for the best covers of the year. In spite of falling circulation, dire warnings of the end of the industry, a new way to calculate the worth of our business, and endless chattering and clattering about who we are and what we should be doing, our industry still produced beautiful covers and wonderful editorial to go with it.
1) This particular cover of Essence Magazine has been on my shortlist from the first moment I saw it on the racks in a nearby Jewel-Osco supermarket. Let’s leave aside all the politics and perhaps even pretend for a moment that the figure on the cover is not our First Lady. Heck, let’s pretend for a moment that I didn’t just spend some time listening to the editor of this magazine hold an entire auditorium of publishing professionals and students spell bound for forty-five minutes at the last ACT conference in Oxford, MS. This is simply a great cover. Smiling, inviting, intriguing cover model (who is also the First Lady)? Check. Great colors? Check. Great cover lines? Check. Banner? Check. Done!
2) Have a seat. Did you know that the Harvard Business Review has a circulation of more than 200,000 copies? Did you know that they sell more than 40,000 copies per issue at the newsstand? At a cover price of $16.95? With an average subscription price of more than $90.00 per issue? Well now you do. And how about this awesome cover?
So how do you feel about that $10.00 sub offer that comes with a tissue thin t-shirt made in China?
3) I equated the end of last year with the sound of a piano dropping. The news that New York Magazine was cutting its frequency was purported to be another giant piano crashing onto 5th Avenue. But in the end it was more like a ten minute ground blizzard. Was this an end to the magazine’s creativity and editorial coverage? Hardly. Take a look at the June 2 cover featuring the collaboration between actresses Shailene Woodly and Brie Larson.
4) Outside Magazine has a long history of putting out creative and engaging covers. It’s a frequent visitor to these pages. This year, there are several that I think could make the final top ten, but a copy of the February issue featuring Olympic medalist Julia Mancuso still dominates my office magazine rack.
5) What is it with city magazines and food covers? I’m pretty sure it has something to do with the mouth-watering pictures of delicious food that you can actually get somewhere down the road from where you live. After the incredibly cold and miserable winter we suffered this year, how could you not get excited by seeing the luscious “Springtime Recipes” featured on their March/April issue?
6) While some history nerds had fun pointing out that John Hancock did not sign the constitution that graces Julia Louis-Dreyfus tailbone, the fact remains that this is an excellent cover. Is it controversial? Yes. That is sometimes what makes a cover great.
7) We often hear that dark covers, covers with a black background disapear into the swirl of color on the newsstand. But as so often happens with convential wisdom, there are exceptions. The May issue of W Magazine featuring actress Rosamund Pike is a great example 0f how sometimes, conventional wisdom is just conventional.
8) The August 28th cover of Bloomburg Business Week shows that while new Creative Director Richard Vargas may not be as whimsical as his predecessor, Richard Turley, he has no trouble making impactful and meaningful covers. This cover shows the depth and breadth of the magazines coverage of the issues facing Ferguson, MO.
9) I counted at least six different magazines and book-a-zines covering the life and times of Robin Williams. But the best cover produced by a publisher of a regular frequency magazine was the 9/11 cover produced by Rolling Stone.
10) Tie between the June Marie Claire issue featuring actress of the moment Jennifer Lawrence, and the September/October Wonderland Magazine featuring former actress of the moment and current paparazzi fodder, Lindsay Lohan. These two covers are a really solid juxtaposition of a contemporary mainstream, big publisher title, and an upstart indie title. Both really stood out on the racks and took an interesting spin on their cover subjects.
There’s still two more months to the year and who knows what else will be coming along. What are some of your favorite covers?