Editor’s Note: Permanent music video for this series. See if you can guess the significance…
Here we go again. There’s been a lot of interest in the Chicago Cubs this year for obvious reasons. So much so that two publishers actually put out Chicago Cubs book-a-zines in the weeks leading up to the World Series.
It is not surprising that within hours of the Cubs winning their first World Series in 108 years, every brick and mortar store in Chicago and the collar counties put out giant racks of blue Cubs shirts, hats and every other sort of tchotchke and gizmo you can imagine.
And of course, a few other publishers got in on the game and put out their world series specials.
However at this particular retailer not only has the mainline rack been cut down in size and shunted from the retailers’ dead zone to the retailers’ even deader zone, but unsold Cubs merchandise got stuck in front of the mainline.
Our industry continues to launch a lot of new product. Most of what I’ve seen these days is better written, produced on better paper and offers better value even though the cover price is higher. Unfortunately, much of it is also niche and doesn’t come close to replacing the sales we’ve lost from general interest mass merchandise titles.
As a result, we can expect to continue to see smaller racks, and obscured racks.
So I moved the cart and the rack.