IRL I work as an independent newsstand sales, publishing and marketing consultant. I specialize in medium and smaller sized publications  working on both national and regional magazines. To me the potential for melding single copy sales in the print world with  digital single copy and subscription sales is something worth striving for.

Beyond life in my oddly shaped office, I am a husband, father, dog walker, cat sitter, failed but energetic gardener, cyclist, avid 5K runner and dabbler in local politics, .

Will we citizens of the publishing business avoid the iceberg and come safely into harbor? Who knows? But the voyage is interesting.

You can follow my Twitter feed at newsstandpromos

My collection of retail display triumphs and tragedies is available for your viewing pleasure on Flickr at newsstandpromos

You can always reach me at joe.berger at newsstandpros.com