Category Archives: Magazines

Some More Kick Ass Music Covers

One of the services many consultants provide for magazine publishers is a cover analysis. Over the years, I’ve developed a template that can dive deeply into the single copy sales of a title. Consequently I feel pretty qualified to weigh … Continue reading

Posted in Covers, Covers That Work, Magazines | Tagged , , , , , , , , | 1 Comment

Things Placed In Front Of The Magazine Rack: The Clerk Edition

So how does this deal sound? You’ll get a generous discount. We’ll give you Scan Based Trading so you don’t have any inventory to concern your accountants. We’ll pay you a Retail Display Allowance. Heck, we’ll make it “Advanced RDA”. … Continue reading

Posted in Gurus, Magazines, Marketing Fail | Tagged , , | 3 Comments

Is A Transformation Coming, Or Is Our Bow Underwater?

Those of us who worked on the front lines of newsstand distribution in the mid 1990′s made a few assumptions when rapid consolidation hit the business. One was that the ID wholesalers who remained in the business were there because they … Continue reading

Posted in Debates, Magazines, Marketing Fail | Tagged , , | 3 Comments

A Bounty of Book A Zines

We’ve seen numerous reports of the remarkable growth of the Book A Zine category since the beginning of this no longer new decade. Most of the reports marvel at the tremendous elasticity of the category, the unit sales growth and the wide variety of titles that publishers are … Continue reading

Posted in Gurus, Magazines | Tagged , , , , , | 1 Comment