Category Archives: Meetings

How Bad Is It, Really? The Promise and Possibilities for Regional Magazines.

It is pretty apparent that the nation is still deep in the grips of a recession. Visits by consumers to retail stores are down and that means that the opportunity to make a sale is down. Now that the magazine … Continue reading

Posted in Corporate Wisdom, Magazines, Meetings | Tagged , , , , , | 2 Comments

Today’s “Buck Up” Talk. Firefly vs. Snoopy

We’re in the middle of proposing a new “spin off” launch this week and of course, the big concern on the marketing, circulation and numbers side is: “What will happen to Borders in the near future?” For a project of this … Continue reading

Posted in Debates, Meetings | 6 Comments

Old Times, New Times, and Digital Times

Several years ago, I stopped attending the annual MPA Retail Convention. For the amusement of my friends in the industry, my rap about it went something like this: “If I go this year, I’ll kill my career. Every time I … Continue reading

Posted in Corporate Wisdom, Magazines, Meetings | Leave a comment