Things Placed In Front of The Magazine Rack: The Thanksgiving Turkey Edition

It’s the weekend before Thanksgiving. One of the busiest weeks in the supermarket world. In the magazine business, it’s the run up to the very busy Christmas season. Customers are in and out of the stores picking up all of the goodies they need for their Thanksgiving meals. Store traffic is way up.

We’re hosting Thanksgiving this year and the cashier and I had a good laugh when I announced that I’d probably be seeing her at least six more times this week (I’ll most likely break that promise by a few extra visits).

On the one hand, I can understand why stores will place additional displays in the check lanes. They’re temporary, the manufacturer probably paid a lot for the displays, and it’s hard to say no to ready cash when you’re in such a thin margin business like the grocery business.

Of course, we publishers and our wholesalers also operate on a very thin margin and it costs a lot of up front money to be in the check out so…

Magazines, chocolates and pretzels all go together. Just not this way.

This does make it a little difficult to promote the expansion of check out pockets.

You certainly wouldn’t want to catch a cold while you’re bringing your new magazines home.
Higher end chocolates and an empty pocket FTW.

It’s easy to say this is  a long standing problem (It is), and there’s no easy solution (Certainly seems that way), but it also doesn’t say a lot for how the retailers view our line of product. How do we change that?

Advertisements

5 Replies to “Things Placed In Front of The Magazine Rack: The Thanksgiving Turkey Edition”

  1. I just don’t understand why a publisher would buy a pocket that’s below knee level…but they sure paid for ’em and still do! I always liked Borders promo’s better than B&N’s. They (B&N) have sooo many pockets that the exposure is diluted. But publishers never seemed to think so. Oh, and their newsstand by me: craptastic. I would love to get in there and remerch it! And get the damn comics off the mainline. Sheesh. OK, thanks for letting me back in this world again for 30 seconds. 😉

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s